AI-powered web development.
Custom sites, headless Content Management System (CMS) builds, Shopify themes. Shipped fast with Claude Code, the same operating model that built winstondigitalmarketing.com in 8 hours.
The traditional web agency model is over for small business.
Three to six month builds. $50K to $200K budgets. Three rounds of stakeholder review on a homepage hero. Founders need production sites in days, not quarters.
Existing site builders (Squarespace, Wix, Webflow) hit a ceiling fast. Custom code without a senior engineering team is risk theater. The middle ground was missing until Claude Code closed it. Now an operator with a design sense and a clear brief can ship a production site that holds up next to anything an agency would build, in a fraction of the time.
What we ship.
- Fully custom (vanilla HTML/CSS/JS or modern framework). This site is the example. Production-ready marketing site, ~70 pages, full design system, schema, edge middleware, in 2 days. Best for marketing sites, content-heavy sites, and anything where a Content Management System (CMS) would be overkill. React, Astro, or vanilla, depending on what the brief actually needs.
- Headless on Contentful, Sanity, Strapi, or Payload. Modern headless CMS for clients whose marketing team needs to author content directly. We build the front-end with Claude Code, model the content schema in your CMS, and wire them with a small set of templates. WordPress headless via Faust is on the table too.
- Shopify themes built with AI. Custom Liquid themes shipped fast. Branded, performant, conversion-optimized. We use Claude to generate the component library, write the Liquid, and tune Core Web Vitals (CWV). Faster than any premium theme plus customization budget.
How we work.
- Brainstorm and spec. Same superpowers:brainstorming Skill that designs every Winston engagement. We capture the real problem before writing a line of code.
- Design system first. Tokens, base CSS, components. Built once, used everywhere.
- Subagent dispatch per page or template. One scoped subagent per phase. Quality stays high because no single subagent gets too tired.
- Verification gates. Schema validation, Lighthouse, voice-rules grep, link audit. Every phase ships only if it passes.
- Hand-off in your stack. GitHub repo for custom builds. CMS access for headless. Shopify partner account for themes. You own everything.
Why this beats the alternatives.
| Traditional web agency | Squarespace, Wix, Webflow | Freelancer | /winston | |
|---|---|---|---|---|
| Time to launch | 3-6 months | 1-2 weeks (limited) | 4-12 weeks | 2-7 days |
| Cost | $50K-$200K | $200-$2K plus your time | $5K-$30K | $10K-$30K |
| Ceiling | High but slow | Hard ceiling, locked in | Variable | High and fast |
| Custom design system | Yes | Templated | Maybe | Yes |
| Headless CMS option | Yes | No | Maybe | Yes |
| Shopify theme option | Yes | No | Maybe | Yes |
| Modern AI-search ready | Sometimes | No | Rarely | Default |
| You own the code | Sometimes | No | Sometimes | Always |
What you get.
- Production website in your chosen stack: vanilla, React, Astro, headless CMS, or Shopify Liquid theme
- Full design system. Tokens, base CSS, components
- Schema.org structured data and JSON-LD across every page
- Sitemap, robots, redirects, and canonical setup
- Edge middleware for serving Markdown to AI bots (where applicable)
- Lighthouse and Core Web Vitals tuning
- GitHub repository with full commit history
- CMS access (for headless builds) or Shopify partner store transfer (for themes)
- A short loom or deck explaining how the site was built so your team can run it
The stack.
Same tools we use on our own site. Same tools we deploy on every client engagement.
Who this is for.
Growth-stage companies, sub-$1M to $50M revenue. Founders who want a production site in days, not quarters. Marketing teams that have outgrown their site builder. Shopify merchants tired of paying for premium themes plus customization on top.
Pricing signal.
Honest ranges. Final scope depends on page count, integrations, and content readiness.
- Marketing site (fully custom, 10-30 pages)
- $10K-$25K project
- Marketing site (headless CMS)
- $15K-$40K project
- Shopify theme build
- $10K-$25K project
- Add-on retainer (ongoing builds, scope as needed)
- From $3K/month
Frequently asked questions.
Do you really ship a production site in days?
Yes. winstondigitalmarketing.com is the example. 28-page launch in under 8 hours, full 66-page site in 2 days. Most engagements scope similarly to your needs.
What if we already have a CMS?
We build on top of it. Contentful, Sanity, Strapi, Payload, WordPress headless, all fine. We model your content if you don't have a clean schema yet.
Can you do Shopify themes?
Yes. Custom Liquid plus AI-generated component libraries. Faster than buying a premium theme and customizing it, usually cheaper than a traditional Shopify dev shop.
Do we own the code?
Always. GitHub repo, CMS access, Shopify partner account, all yours from day one.
What about ongoing maintenance?
Optional retainer starting at $3K per month. Or you take it in-house. Your call.
Want a site like this for your business?
Tell us your stack and your timeline. We scope the build and ship it on the cadence that matches your launch window.