winston-tech-audit: comprehensive technical SEO audit workbooks in an afternoon.

What it does.

Run it against a domain. The Skill crawls the site, runs the 24-point technical SEO rubric, pulls indexability and impressions data from Google Search Console (GSC), checks Core Web Vitals via PageSpeed Insights (PSI), validates schema, traces redirect chains, scores internal link equity, and writes everything to a multi-tab Excel workbook.

How we use it.

It runs the technical leg of every audit engagement and most ongoing retainers. Strategist triggers it, reviews the workbook, writes the executive summary and the prioritization call, and ships. The Skill handles every check that does not require human judgment. The human handles the prioritization.

Why we built it.

Two to three weeks of consultant time per engagement was going into work that is, honestly, automatable. The rubric is fixed. The data sources are fixed. The output format is fixed. What is not automatable is the call on what to fix first. The Skill does the fixed parts. The human does the call. Same quality. Quarter the calendar time.

The stack inside it.

• Firecrawl for crawl, status code, and redirect-chain discovery
• DataForSEO for SERP context and competitor parity
• Google Search Console (GSC) API for impressions, clicks, and indexability data
• PageSpeed Insights (PSI) API for Core Web Vitals (CWV) per URL
• Schema.org validator for structured-data pass/fail
• openpyxl to render the multi-tab audit workbook
• Claude Skills as the rubric-scoring and prioritization layer

What this proves.

Skills compound. Every job that was a half-day or a multi-day stretch of senior time becomes a Skill the team triggers from chat. The output ships faster. The strategist's calendar opens up for the work that actually needs human judgment: positioning, narrative, the prioritization call on what the data is really saying. That is the Winston operating model in one Skill.