// receipt / skill

winston-geo-article: GEO-optimized branded articles in a single client engagement document.

Ships a GEO-optimized, brand-voiced article as a polished Word document in a single engagement file. Chunked for AI citation, schema-ready, voice-tuned per client.

Type
Claude Skill
Purpose
Per-client branded article deliverable
Replaces
8-12 hours of senior content strategist + editor time per long-form article
Status
Live and shipping client work

What it does.

Feed it a topic, a target outline, and a client brand-voice profile. The Skill drafts the article in the client's voice, chunks the structure for AI engine citation (clear question/answer pairs, scannable subheads, named entity reinforcement), drafts the recommended Schema.org markup, and ships the result as one branded Word (.docx) file ready for editor review.

How we use it.

Strategist drops in the brief and the client voice profile, triggers the Skill, reviews the draft, makes the editorial pass, and ships to the client. One file per article. Voice is tuned per client via a maintained prompt library, so output reads like the brand, not like Claude.

Why we built it.

Long-form article production is a known cost: 8 to 12 hours of senior strategist plus editor time per piece, more if the brand voice is new. The drafting work is automatable. The voice rules and the editorial polish are not. The Skill handles drafting against the voice profile. The editor handles the polish. Cadence goes up. Quality stays.

The stack inside it.

  • Anthropic API for drafting against the per-client voice profile
  • A maintained brand-voice prompt library, one profile per client
  • python-docx to render the polished branded Word document
  • Schema.org reference for the recommended Article markup block
  • A reusable GEO chunking checklist baked into the Skill prompt
  • Claude Skills as the activation and orchestration layer

What this proves.

Skills compound. Every job that was a half-day or a multi-day stretch of senior time becomes a Skill the team triggers from chat. The output ships faster. The strategist's calendar opens up for the work that actually needs human judgment: positioning, narrative, the prioritization call on what the data is really saying. That is the Winston operating model in one Skill.

Want a Skill like this for your team?

We build custom Claude Skills for client engagements. SEO, GEO, content, audits, internal knowledge bases. Same operating model that runs Winston.