Trascent: +468% leads on a B2B consulting niche.
Hyper-focused niche keyword research and original content grew organic leads by 468% and the keyword footprint from 139 to 389 in a single year, for a B2B corporate real estate and facilities management consultancy.
- Stack
- SEO tooling, niche keyword research, original content
- Time
- 2021 engagement
- Output
- Keyword universe, original content library, lead gen
- Shipped
- 2021
Context: B2B niche with low volume and high intent.
Trascent is a corporate real estate and facilities management consultancy. The vocabulary their buyers use is narrow. Search volumes look small on a Search Engine Optimization (SEO) tool. The actual commercial value per search is high, because the people typing those queries run billion-dollar real estate portfolios and are close to a decision.
The problem every B2B niche site runs into. Generic SEO playbooks chase volume. This account needed the opposite. Target the low-volume, high-intent terms that Trascent's buyers actually use, and rank for them with content that proves domain expertise.
The approach: narrow keyword universe, original content, patient indexing.
Three moves.
- Hyper-focused keyword research. Built a target universe out of the terms consultants, facilities leaders, and corporate real estate directors actually search. Filtered aggressively for commercial intent. Kept the list small on purpose.
- Original content. Long-form assets written against the actual buyer questions. Each piece proved Trascent's point of view. None of it was rewritten industry-report fluff.
- Page architecture tuned for indexation. Made sure every priority page had a clear shot at ranking for its target term. Internal linking tightened around the keyword clusters.
What we shipped.
- A keyword universe prioritized by buyer intent, not volume.
- An original content library mapped to that universe.
- On-page optimization and internal linking across priority pages.
- Monthly reporting against rankings, traffic, and lead conversions.
Results detail.
Data: Google Analytics Universal, 2021 vs 2020.
- Leads from organic search+468%
- Keywords ranked (139 to 389)+179%
- Goal completion rate+93.08%
- Goal completions (62 to 150)+141.94%
- Organic traffic (3,999 to 5,167 users)+29%
Why this engagement worked.
Traffic did not go up dramatically. Leads did. That is the tell. In B2B consulting, a 29% traffic lift paired with a 468% lead lift means the traffic got qualitatively better, not just quantitatively larger. The keyword universe was tighter. The content matched commercial intent. The visitors showing up in 2021 were the ones ready to buy.