The Moynahan Law Firm: SEO and web for a local law firm.
Keyword research, ongoing blog content, WordPress updates, and site hosting. A long-running local-services engagement tied to real traffic and phone inquiries.
- Stack
- WordPress, SEO tooling, content ops, managed hosting
- Time
- Feb 2014 to ongoing
- Output
- Keyword research, blog content, WP updates, hosting
- Shipped
- 2014, ongoing
Context: a local law firm that needs the phone to ring.
The Moynahan Law Firm is a local law practice. For a law firm, the digital marketing job is not complicated in theory. Be findable in local search when somebody nearby has a legal problem. Be credible enough that they pick up the phone. Keep the site working so nothing gets in the way when they do.
Winston has done this for Moynahan since February 2014.
The approach: steady local SEO plus content, with the infrastructure handled.
- Keyword research. Mapped the local practice areas and the searches people in the area actually use when they need a lawyer. Prioritized by intent and local relevance.
- Blog content creation. Ongoing content production around the firm's practice areas and local legal questions. Content that pulls in local organic traffic and demonstrates expertise to prospective clients.
- WordPress updates. The site is kept up to date with theme, plugin, and security updates. Small but critical for a local-services site.
- Web hosting. Managed hosting so the site stays online, loads fast, and does not become a liability.
What we shipped.
- Ongoing keyword research and content plan tied to the firm's practice areas.
- Blog posts produced and published on a consistent cadence.
- WordPress theme, plugin, and security maintenance.
- Managed hosting and ongoing site stability.
- Customer service and responsiveness throughout a multi-year engagement.
Results.
Per the Winston Clutch profile and client reporting:
- Increased web traffic over the course of the engagement.
- Increased phone inquiries to the firm.
- Multi-year retention. Moynahan has been a Winston client since 2014, with the engagement continuing at a roughly $1,500 per month investment.
The firm's published feedback on Clutch: "Winston Digital Marketing's customer service is amazing."
Why this engagement worked.
Consistency. Local SEO for a law firm is not a spike, it is a compounding asset. A decade of consistent content, clean site maintenance, and responsive service turns into a practice that shows up when nearby prospects search. There is no shortcut for that. The engagement length is the proof.